As role models, Sinnfluencers try to motivate their followers to shape a better future. Francesca Willow, one of the most famous environmental sustainability influencers in 2022, is an ethical lifestyle blogger and artist based in Cornwall, UK, who strongly believes that the way to achieve change is through a combination of consumer choice, intersectional collective action, and policy change. She runs a site called Low Waste Beauty, which focused on making sustainable beauty more inclusive and accessible for everyone. Her actual name is unknown, . Many factors come into place in the transition. Luca started his internet career with gaming videos that he publishes on his channel that was initially called ConCrafter, but has since been renamed Luca, Luca and finally laserluca. Having worked for the German Renewable Energy Federation as Head of Association Development, headed the System Transformation Platform and worked as a consultant for various municipal utilities and energy providers, he counts with a long history with energy and renewable generation. MONIKA POPPY @sustainabilityiscool (15K), 70. Sustainability is a megatrend of the 21st century. About us She began her journey to sustainability only a year ago and observed how most zero-waste advocates rarely talk about the realities of the movement. Therefore, you need to find influencers in that location. Youtuber duo Oliver and Yannick post videos about ethical fashions and sustainable lifestyle on their Rethinknation channel. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. Joining her politics and economics background as well as her experience y in the energy sector, she recently joined the Board of Directors of the German Wind Energy Association (BWE), one of the protagonists of the energy transition in Germany. The 34-year-old is mainly followed by men (83.3%) between 18 and 24 years old (52%) and who are interested in sports and fitness (39.2%), vehicles (32%) and friends and family (29.3%). VIVIEN AND AARON @thedharmatrails (14.2K), 75. In 2014, she created her blog, Sustainably Chic, which serves as an online destination for sustainable fashion, green beauty & eco-lifestyle. The decisive factor could be their constant presence online: 70% of all 16-to-24-year-old Germans encounter influencers on social media every day regardless of whether they click on their links consciously or by chance. Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. Discover the top ranked instagram influencers in in Germany by using this free Influencer Audience search tool. She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. These influencers were then identified and added to our . Influencers ask for their importance to be recognized and to be called "talent" or "ambassadors". Jubilee House, That same year, 22 percent of German companies planned to spend between 10,000 and 50,000 euros on influencer marketing. Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle. Being relatively new in the low-impact journey, shes slowly changing her lifestyle to reduce her carbon footprint on the planet. CHELSEA WEBSTER @lowwaste.plantbased (7,342), 91. JESSICA PURCELL @thoughtfullysustainable (4,383), TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023- FAQ. Identify the Most Authentic Influencers by Followers, Engagement Rate and Authentic Engagement. They all bring awareness to the importance of treating the earth that we live on with kindness. These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. Their voices are more crucial than ever as we confront more and more environmental issues. Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. Grenada-based couples Vivien and Aaron are often globetrotting with a deeper purpose of sharing a message about sustainable travel and low waste living. One of the examples of such jobs includes Sustainability influencers! As a sustainability influencer, her interests are social justice, ethical living, and climate change. The twins were inspired by the zero waste movement back in 2017. Claudiahas almost two decades of experience in the Energy, Transportation and Environment scene, as she was head of this department at the German Institute for Economic Research in berlin. When it comes to payouts, the amount that sustainability Instagram influencers make can vary significantly depending on their reach and engagement. Her blog Sustainable in the Suburbs is designed to make a low waste lifestyle easily accessible in the suburbs. Karlie Donaca, one of the best environmental influencers, is an Oregonian sustainability blogger who is passionate about thrifting, slow fashion, and recycling. Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in thetop 10 green blogs. one of the best environmental influencers. Environmental influencers, regardless of their notoriety or fan base, are crucial in educating the public about the need for environmental conservation. She created an Instagram account that she named livingwastefree. SABRINA KATZ @sustainablesabs (26.1K), 56. Her Instagram serves as an amazing platform to provide inspiration and information on how to lead an eco-friendly lifestyle while juggling the life of a parent. Natalie @sustainablychic - a blogger and influencer that helps her readers to build a more conscious wardrobe. She has also started growing her food, using eco-friendly and ethical products, and creating her chemical-free cleansing products to lessen her carbon footprint and waste. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. Her Instagram is an insight into her busy day-to-day life filled with fun-loving fashion. Among others, he has helped to build the biggest MW PV Systems at Shell Solar. She created the website Worth Not Waste with a goal of promoting low waste living and ethical fashion in a way that is attainable, intersectional, and based on science. She is the author of two best-selling cookbooks, Eat Happy(2017) andEat Green (2020). Influencers lead seemingly perfect lives: They are beautiful, rich, and successful. One of these ways is by developing products and services that are safe and eco-friendly. Guangzhou-born, Australia-raised Anita Vandyke is one of the Top Sustainability Influencers whose preferences for minimalism, secondhand finds, all things green, and zero-waste living have given her a significant following on Instagram. Context found that LinkedIn generates significantly more engagement than Twitter, and that some companies are successfully . Her cosmetic beauty products are made from all-natural, simple ingredients that are both safe for the body and the planet. Defining Just Sustainability. 5. On Instagram, she launched #sustainabilitysciencesunday, a weekly series that provides simple sustainability science experiments that can be done at home. They are interested in friends and family (27%), sports and fitness (25.4%) and, follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate, 2.2%) and 1.3 million on Tiktok (engagement rate. On Instagram, 3.2 million people follow him. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Environmental influencers utilize their platforms to inform and motivate others about the value of protecting the environment. This expertise of eco friendly influencers can help sway potential customers who may be hesitant to purchase from a company that does not promote eco-friendly values. Eco friendly influencers are individuals who are passionate about the environment, sustainability, and green living. Customers The twins Lisa and Lena Mantler are undoubtedly among the most famous influencers in Germany. Rachael Wagstaff is the woman behind the Instagram account @simply.living.mindful. The first step is researching sustainability influencers Instagram who have the potential to be interested in your brand and message. Calle de Gnova, 9 1st floor28004 Madrid, Spain+34 687 692 530, This project has received funding from the European Unions Horizon 2020 research and innovation programme under grant agreement N 643381-TBVAC2020. Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. She had her first book, Urban Eco, on sustainable lifestyle for busy people published in 2019. Influencers Young people seek confirmation of their own gender on social media, Tillmann said. For example, images on Instagram have 23% more engagement than on Facebook, and videos even reach 38% more engagement. @happyhippie is an organization that focuses on youth empowerment and social justice. Mareen (@miss.everywhere) Conclusion. Georgette shares on her Instagram many of her energy-saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and many more. Monika Poppy, one of the most famous environmental sustainability influencers in 2022, is a well-known sustainability influencer, public speaker, and consultant who has been cited as one of the UKs Leading Environmentalists by Forbes. All Categories Germany How we calculate Share all Rank Influencer Category Followers Country Eng. She is also a member of the scientific advisory board of the French Environment and Energy Management Agency ((ADEME) and is on the Board of the European Renewable Gas Registry (ERGaR). Anna Rydne, one of the most famous environmental sustainability influencers in 2022, is a Swedish social media and content creator, author, and mother of 4 who has a special interest in urban gardening and a zero-waste lifestyle. With a focus on the energy sector, Stephan is the CEO of the tetraeder group, a consulting and service company for information and communication processes within planning processes. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. She discovered that there are plenty of eco-conscious brands that do good, and so she became inspired to live a conscious lifestyle and created her lifestyle blog, Shae Necessities. Since 2017, the SROI model has so far been applied to 25 national associations. Through these initiatives, sustainability influencers Instagram hope to bring further attention not only to these topics but also to their own social media presence where they continue spreading the word about environmentally conscious behavior. Bibi's Beauty Place SAMANTHA WHITE @livingwastefree (24K), 51. For many years I never thought about what I bought and at whose cost these clothes were produced, admits Nasemann. This is particularly true in the fashion industry where slow, low impact fashion is now preferred over fast fashion. Whenever youre ready, here are 5 ways we can help you grow your solar business and reduce LCOE of your PV plants. KATHRYN KELLOGG @going.zero.waste (304K), 4. Jonathan is active throughout his social media accounts like Instagram, Facebook, Blogger, and Twitter where he documents wasteful practices while providing simple solutions and alternatives. The 26-year-old has also developed her own app, published two cookbooks, and now sells her own food using her brand Naturally-Pam. Some have millions of followers. Agnes Mike, one of the top sustainability influencers, began documenting her sustainability journey in 2018 through her blog, Wasteless. Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. Marie Nasemann, ethical fashion blogger Her eco-friendly YouTube Channel, The Girl Gone Green currently has over 64 thousand subscribers. Rethinknation currently has 11,000 subscribers on Youtube. Sustainability influencers Instagram are people who have a large following on the platform and/or voice when it comes to sustainability issues. Through her Instagram, she aims to create a non-judgmental space based on her upbringing and experiences and to send a message that it is okay to be an imperfect environmentalist. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be. SEDONA CHRISTINA @sedonachristina (45.8K), 37. They may come from various backgrounds, but they all have a strong love for preserving the environment. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. But how can we achieve it in our everyday lives? Ketan Joshi ( @KetanJ0) Ketan Joshi is a sustainability expert and science communicator focussed on clean tech and climate change. She believes that environmentalism is intersectional and should be viewed through the lens of sustainability and social justice. Kristina Carrillo-Bucaram is a pioneer in the local, organic food co-operative movement and founder of the largest raw, organic produce co-operative in the U.S., FullyRaw. Filipino-American model, photographer, and artist Sarah Kate, one of the top sustainability influencers, got her start in the Korean fashion and entertainment industry, allowing her to be internationally recognized as a stylist and a television host who introduces Korean style trends to a global audience. (Anzeige/ad) Nur noch heute: Mit dem Rabattcode Fabi25 spart ihr 25% auf das" Immy used to work as a Storyboard Producer for a small agency in London before she became a full-time content creator. Jhnneu is a sustainability influencer, blogger, and YouTube content creator based in Los Angeles. She became viral for collecting all of the waste she has created in a 16oz mason jar. Gaia, one of the top sustainability influencers, is an Italian young influencer and blogger who has become passionate about sustainability after learning about it during her studies. MANUELA BARON @thegirlgonegreen (32.9K), 44. The YouTuber published his first video in February 2012, and now releases a new video on his channel every Friday. Aside from her Insagram page, Christine can also be found on YouTube, Facebook, and TikTok. When it comes time to discuss the specifics of your collaboration, consider what type of content sustainability influencers Instagram might be willing to produce such as sponsored posts or stories promoting your products, running giveaways or promotions, or taking part in charitable activities related to sustainability. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. Jasmine Tuan Firstly on our list of top eco-friendly influencers, we have Jasmine Tuan (@jsmntuan). As an eco-content creator, Nicole, one of the most famous environmental sustainability influencers in 2022, has partnered with several brands such as Organic Basics, Vivo Barefoot, and Brita to name a few, and aims to help more environmentally-conscious brands to grow their platform through content curation, copywriting, and SEO. Sustainability issues are increasingly influencing shopping behaviour. Sustainability content directly challenges the 'throwaway culture' espoused by the fashion industry. Eco friendly influencers are those who use their platforms to promote sustainability and environmentally-conscious products and services. Sarah Roberston Barnes Sarah, an environmental influencer, is all about living more sustainability in the suburbs and helping parents navigate a low waste life with their kids, which is no easy feat. A structural model with the three constructs of age, influencers and sustainability awareness is tested with LISREL on a sample of 788 consumers, complemented with focus groups and interviews to . The 19-year-old twins started their social media career in 2015 on the platform musical.ly. A proportion of this figure (10.8bn) comes directly through membership fees, job creation and . Read on for our top 21 eco-friendly bloggers and influencers that are changing the way we think about fashion, food, and living. 5.78 million people follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate 2.2%) and 1.3 million on Tiktok (engagement rate 17%). Thorstenis Managing Director at Belectric GmbH, and he counts with more than two decades of experience in the renewable energies sector. Her site, Uncomplicated Spaces, provides a glimpse of her fashion tastes, capsule wardrobe, secondhand finds, and DIY outfits. She is the CEO of BrushwithBamboo, an eco-friendly company that sells the worlds first plant-based bamboo toothbrushes, travel cases, and other oral care products. She strongly believes that the earth is the one thing that we all have in common, and its in everyones best interests to protect it. Their career aspirations. Additionally, it entails using resources more effectively, producing less waste, and consuming less. Some top sustainability Instagram influencers are reported to have made up to 8 digits in annual income due to their global reach and high level of engagement with their fans/followers across multiple social networks/platforms and through various collaborations/partnerships. TARA MCKENNA @zero.waste.collective (427K), 2. Holly, one of the best environmental influencers of her generation, is a writer, agroecology advocate, and land back activist based in England, whose primary focus is regenerative sustainability. Lauren has been living a zero-waste life since 2012. Aside from Instagram and her blog, Marissa, one of the most famous environmental sustainability influencers in 2022, can also be found on TikTok with videos of her talking about environmental sustainability, greenwashing, social justice, climate crisis, and product reviews and endorsements. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards. Being a scuba diver, she is drawn to the magnificence of the underwater world and the importance of protecting it. Rianne always strives to be honest and real with her followers. Nadineis the founder of the European Energy Consult. Some of the most well-known sustainability influencers Instagram include @greengirltravels, @leonardodicaprio, @earth_hour, and @happyhippie. This is where the important role of social media influencers comes into play. This sustainability activist and stylist straddles the boundary between fashion and nature seamlessly. Read more about influencers in the automotive industry on the Kolsquare blog here. STEPHANIE DAVIES @stephidavies (13.7K), 77. She believes whole-heartedly in imperfect sustainability and encourages everyone to do their best, whatever that is. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. and fitness (55.7%), friends and family (45.4%) and fashion (44.7%). Sustainability influencers Instagram use their platforms to share stories, thoughts, and advice on living more sustainably, from green fashion tips to composting at home. Set up clear guidelines regarding payment to sustainability influencers Instagram and deliverables so that everyones expectations are met during the partnership. To build a more conscious wardrobe vary significantly depending on their reach and engagement ( 14.2K ) top. Influencers in in Germany by using this free influencer Audience search tool agencies & # x27 ; strategies two... 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