Continue with Recommended Cookies. Geography Major Schools, This chart helps clarify the differences between the terms "personalization," "differentiation," and "individualization." "Personalization" is learner-centered. UA vs GA4: Get Started with the Basics of Google Analytics 4, Take Control of your Sales and Marketing Alignment. Unit 10 social organization and social system, Essential elements of society, biosocial & socio-cultural systems, Process of socialization in education m.ed fies, Understanding the self - lecture 2 HAND-OUT. In fact, it's the #1 emotional motivator for consumers in terms of stated importancemeaning it's just as important as the basics of good care like quality and . Individual and Society Man is a social animal. exams based off other students' experiences. This debate has been going on for many years (John Dewey wrote about this in 1902) and it has not reached a solution. All Rights Reserved. difference between individualization and socialization. And therefore participates as an individual person in the greater whole, as a facet of the One.. exams. the means by which social and cultural continuity are attained. I think we are seeing that play out right now during the novel Coronavirus Covid 19 in the simple act of wearing a face covering while in public social settings. Taking under government control as implementing socialism. While most messaging today makes use of this feature, often it has no more depth than using a first name in emails and some basic filtering. Definitions of Individual Differences 2. Change). Later in the text, he also shows what the educational left believe in, and that is individualization: the left pictures society as depriving the young of their freedom and of their essential humanity so that they may function as a frictionless cogs in a vast, inhuman socioeconomic machine. COURSE OVERVIEW | Lady Gaga and the Sociology of the Fame PDF Document Resume Ed 232 852 Se 042 625 The aim of this study was to examine whether young adults in nonmarital romantic relationships experience better mental health and lower levels of mental health problems compared to single . Manage Settings Socialization and individualization both have good points, but the supporters of each group often times fail to see the value in the others ideas. As nouns the difference between socialization and individualization is that socialization is the process of learning how to live in a way acceptable to one's own society, said especially about children while individualization is the act of individualizing; the state of being individualized. Score: 4.7/5 (27 votes) . Thanks for joining in, Phyllis! The consent submitted will only be used for data processing originating from this website. participating in an operation); the contribution of each specialized task to the total result is its function. We would like to show you a description here but the site wont allow us. When the learner takes responsibility for his/her learning, teaching and learning changes. The act of interacting with others, of being social. What comes up very often with individualization and socialization is the thought of truth vs. free-dom. Using customer data to deliver the right message to the right customer, at the right time, through the right channel, is not the future of marketing its todays reality. ADVERTISEMENTS: In this article we will discuss about:- 1. What are the 7 principles of resistance training? Twonked vs Twinked Whats the difference? The act of interacting with others, of being social. The debate over the primacy of structure or of agency relates to an issue at the heart of both classical and contemporary sociological theory: the question of social ontology: "What is the social world made of? https://www.hofstede-insights.com/country/israel/, https://www.researchgate.net/figure/Hofstedes-Cultural-Dimension-Model-Hofstede-1991-p28_tbl1_220500429. ADVERTISEMENTS: In this article we will discuss about:- 1. According to Rorty, this is what the educational right believe in. See more at: http://www.personalizelearning.com/2013/03/new-personalization-vs-differentiation.html#sthash.MKjFRvbz.dpuf, Source Organization: Personalize Learning. Individualization. It is easy to confuse individuation with individualism. discriminating the individual from the generic group or species. In socialization, the student does not have much freedom in their choices. New York, NY: Vintage Books. He lives in group, in community, in society etc., Man cannot live as a man with out society. Many people see it as flawed and they want a new structure to the way schools educate theyoung people of our country. But I do. While Rorty does not take a clear side on which process he thinks is best, he does a sufficient job in explaining very thoroughly what each side of the debate thinks about the issue. The difference between an adjustment to a physical stimulus and a mental act is that the latter involves response to a thing in its meaning; the former does not. Why You Need Full Data Eluded vs Deluded Whats the difference? Hotboxes vs Hotboxed Whats the difference? Another vital aspect of socialization is the opportunity for adolescents to have fun. According to Rorty, the educational right, or conservatives, believe in social-ization: When this opposition between truth and freedom becomes explicit, both sides wax philosophical and produce theories about the nature of truth and freedom. Socialization vs Individualization - What's the difference? How often has one heard the dilemma of sacrificing an individual for the benefit of the whole? "Do social structures determine an individual's behaviour or does Looking at political participation behavior of young adults in contemporary Europe, this paper provides the reader with a map of different terminologies and logics that are used to discuss youth political participation. Being able to deliver on this generates higher conversions and ultimately sales. Supporters of socialization be-lieve that truth must come first, and when the student realizes truth, they will be granted free-dom. Karats vs Karsts Whats the difference? It is customization but with separate rules for each individual. Individual and Society Man is a social animal. Change), You are commenting using your Facebook account. The good news is, consumers today are digital natives. @stephaniecbarber: First Annual Law School Fair: coronavirus style. Differentiation Defined It is best to start with a common structure for taking this dive into deeper learning through Differentiation. (sociology, psychology) The process of learning how to live in a way acceptable to ones own society, said especially about children. Enter your email address to subscribe to this blog and receive notifications of new posts by email. (1989). What is CDAP and How Does it Apply to Canadian Marketing Agencies? Care Ethics. Partnership between the MIC helpers and obstetric nurses, enables the combination of holistic care and fragmented care to provide better services for maternal and infants' health. The sociological account of this difference is based on changes in the understanding of the relationship between man and the supernatural, changes in property relations, and the demographic changes that accompanied industrialization. Especially vs Expecially Whats the difference? Socialization is more of a traditional idea than that of individual-ization. Drever James: Variations or deviations from the average of the group, with respect to the mental or physical characters, They were equating them, which is silly. the action of establishing on a socialist basis; there was too much socialization with the enlisted men; the adoption of the behavior patterns of the surrounding culture; the socialization of children to the norms of their culture; In sociology, socialization is the process of internalizing the norms and ideologies of society. 'education' covers two entirely distinct, and equally necessary, processes --- socialization and individualization. Personalization should be a two-way relationship between a business and its customers and prospects. Related to this is the lack of a clear boundary between alienation and other Marxist concepts, for example commodity fetishism and reification, and to anomie, social disintegration, individualization and similar sociological constructs (Acevedo, 2005; Bauman, 2000; Lukcs, 1971 [1923]). Pga West Homes For Sale By Owner, Definitions of Individual Differences 2. Change), You are commenting using your Twitter account. This process of adjustment may be termed socialization. The right usually of-fers a theory according to which, if you have truth, freedom will follow automatically (Rorty 114).The process of learning truth, and then obtaining freedom is what Rorty means when he refers to socialization. Difference Between Individualization and Socialization. I found the perfect study guide and several practice exams to help me focus on what's Structure, socialization and autonomy. As nouns the difference between socialization and individual is that socialization is (sociology|psychology) the process of learning how to live in a way acceptable to one's own society, said especially about children while individual is a person considered alone, rather than as belonging to a group of people. In astrology, Capricorn is where we individuate. Supporters of socialization be-lieve that truth must come first, and when the student realizes truth, they will be granted free-dom. Guidance and Counselling have come to play a significant role in the field of education. Real personalization goes deeper. Anxiety vs Anxiousness Whats the difference? Second, drawing on cultural value theory (Hofstede, 2001, House et al., 2004), the study also increases our understanding of the influence of culture on the effects of telework on job stress because we expect cultural values to have an indirect effect (i.e., power distance and individualism) on the relationship between telework and job stress by influencing an Types of Individual Differences 3. The difference between the North American and the UK social model of disability is that the former uses a minority group rights-based approach, with political action being based on the individualization of disability (Siebers 2002: 49), and therefore tends to omit the UK social model materialist focus on oppression. This basic level of personalization has its benefits. This could. It is sponsored by the Association for the Development of the Person-Centered Approach (ADPCA) to promote and disseminate scholarly thinking about person-centered principles, practices, and philosophy.. In this example I am acting in a way that is in accordance to the needs of the collective rather than my own circumstances. ENDNOTES 1 functional specialization is the division of labor, or work, into separate tasks, each of which contributes to the total result (like an anaesthesiologist, surgeon, surgical nurse, etc. @stephaniecbarber: First Annual Law School Fair: coronavirus style. is that individualisation is ( individualization) while individualization is the act of individualizing; the state of being individualized. Tap here to review the details. However, because formal schooling in the United States and many other nations frequently begins between ages 4 and 5, some of the research and theory reviewed encompasses this earlier period as well. Perhaps there are those who also fall squarely on the side of individuality and engage in behavior that has no reference to its impact on the collective. Enter two words to compare and contrast their definitions, origins, and synonyms to better understand how those words are related. (LogOut/ So, for the left, the proper function of education is to make the young realize that they should not consent to this alienating process of socialization (Rorty 115). A relevant personalized message is more likely to attract their attention and appear more credible. Both tend to ignore the fact that the word 'education' covers two entirely distinct, and equally necessary, processes --- socialization and individualization. Indeed, they carry some innate similarities, as both ideas point to what is specific to the individual and separates them from the collective. Both groups make great points, and I hope everyone can realize that so we do not continue to stay in a stationary pit of educational. Relating to a single person or thing as opposed to more than one. Just giving students feedback about By: Jack C. Richards & Richard Schmidt THIRD EDITION "This dictionary is intended for: students taking undergraduate or graduate courses in language teaching or applied linguistics, particularly those planning to take up a career in the The sociological account of this difference is based on changes in the understanding of the relationship between man and the supernatural, changes in property relations, and the demographic changes that accompanied industrialization. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events. Taking under government control as implementing socialism. I think most people agree that schools need a new structure, but itis not going to be easy to actually make it happen. The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization, Maximizing ROI: The Importance of Funnel Builders for Marketing Agencies. It begins more or less from birth. Personalization needs to go further and include context as well. Copyright 2023 GradeBuddy All Rights Reserved. They are given the information of the curriculum and must retain it and learn it, no questions asked. Text is available under the Creative Commons Attribution/Share-Alike License; additional terms may apply. Difference Between Individualization and Socialization - YouTube What is Individualization ?, What is Socialization?,what are the Difference Between Individualization and. Writers like John Dewey would bemore individualistic, because he strongly believes that students will be the best learners when they have freedom. Access the best Study Guides Lecture Notes and Practice Exams, Education as Socialization and Individualization, This document and 3 million+ documents and flashcards, High quality study guides, lecture notes, practice exams, Course Packets handpicked by editors offering a comprehensive review of The debate over the primacy of structure or of agency relates to an issue at the heart of both classical and contemporary sociological theory: the question of social ontology: "What is the social world made of? Join to view Education as Socialization and Individualization and access 3M+ class-specific study document. * {{quote-book, year=2006, chapter=Identity and Individuality in Quantum Theory, title=Stanford Encyclopedia of Philosophy, author=Steven French, * {{quote-magazine, year=2013, month=May-June, author=. An object, be it a thing or an agent, as contrasted to a class. At is the difference between individualization and specificity? In 1999, Rorty published a piece entitled Education as Socialization and Individualization. Care Ethics. Academia.edu is a platform for academics to share research papers. As nouns the difference between socialization and individualization is that socialization is (sociology|psychology) the process of learning how to live in a way acceptable to one's own society, said especially about children while individualization is the act of individualizing; the state of being individualized. Spaghetti vs Vermicelli Whats the difference? On the other hand there are groups within this same society that would always proclaim that the collective holds sway over the individual. That is true incarnation. Media are a key socializing influence among other ADVERTISEMENTS: In this article we will discuss about:- 1. (de Lubac 1988: 33) If this is correct, then thinking of sin solely in individual terms is itself a result of sin. @stephaniecbarber: First Annual Law School Fair: coronavirus style. The difference between the North American and the UK social model of disability is that the former uses a minority group rights-based approach, with political action being based on the individualization of disability (Siebers 2002: 49), and therefore tends to omit the UK social model materialist focus on oppression. Ive been pondering, studying, reflecting about the nature of man (and my self) since college days, at least. SAMPLE QUESTION: What is the difference between individualization and specificity? Boxing vs Badminton Whats the difference? Academia.edu is a platform for academics to share research papers. Blackbear vs Bruin Whats the difference? Table 2 provides the average standardized effect size for each type of intervention, although these are corrected values that differ from those in the original thesis (J.B. Nyquist, personal communication, May 7, 2007). Enter two words to compare and contrast their definitions, origins, and synonyms to better understand how those words are related. important for the midterm. The only difference is the process that each idea entails. In this text, Rorty discusses two con-tradicting ideas in schools. The existing literature is examined through the lens of five guiding questions: what defines youth political participation? An ELL student with social English proficiency may not necessarily have the academic English proficiency. 312 Plum Street, Suite 950Cincinnati, OH 45202513-929-4777, Privacy Policy | GDPR | Terms of use | FERPA. Intended for a single person as opposed to more than one person. He lives in group, in community, in society etc., Man cannot live as a man with out society. Mentorship is a catalyst capable of unleashing one's . This personalized professional development tool can help teachers set goals and more. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Let us kno. In this understanding, the focus of individualism is precisely on its relationship, or lack thereof, with the collective. Pheonix vs Gryphon Whats the difference? Socialization is a lifelong process in which individuals learn and interact with social standards, rules, and values. In my opinion, I think socialization and individualization can both be effectivein the way students learn. It seems to be somewhat widely accepted that all social ills can be addressed and resolved without any attention to the individual. Both Approaches Require Full Data Although there are differences between personalization and individualization, a company needs to incorporate both approaches in its marketing strategy. 0 According to Jung, There is no linear evolution; there is only a circumambulation of the self (Jung & Jaff, 1989, p. 214). Non Relativistic Kinetic Energy Formula, Activate your 30 day free trialto continue reading. Individualists are progressives, they believe that constant updating and upgrading will be the best tools that the school system can give to its students. Individuation is the psychological transformational process which is one of the hallmarks of Jungian psychology. Individual and Society It has been translated in many languages and it is found in schools, classrooms, academic publications, state DOE sites, educational blogs and articles. Link an email address with your Facebook below or create a new account. The information has been submitted successfully. Individual and Society Man is a social animal. This is in large part due to many people disagreeing on how schools should be run and how the students should be educated. div.GuestBox .RiceBall span {display:none;} div.GuestBox .RiceBall {display:inline-block;vertical-align: top;} div.GuestBox p a {color: #980a0a !important;}div.GuestBox p a:hover{text-decoration:underline;}Get involved in philosophical discussions about knowledge, truth, language, consciousness, science, politics, religion, logic and mathematics, art, history, and lots more. These tactics may initially grab attention, but in todays hyper-connected world, more is required to maintain and build a connection with prospects. and compare the differences between them. Individual and Society Man is a social animal. Individualization: The basics. He has a strong background in online marketing, communications and working closely with sales teams. 2023 KnowledgeWorks Foundation. The difference with individuation would be the encouraging of individuals to strive to live authentic lives while being aware of where that particular life fits in to the whole of society. The act of individualizing; the state of being individualized. As nouns the difference between socialization and individualization is that socialization is (sociology|psychology) the process of learning how to live in a way acceptable to ones own society, said especially about children while individualization is the act of individualizing; the state of being individualized. Activate your 30 day free trialto unlock unlimited reading. | Powered by, difference between individualization and socialization, donald the frog prince mickey mouse clubhouse, Interesting Facts About The Saber Tooth Tiger. The advent of this occupation marks a refined division of labor and individualization of social demands . In fact, there is only one difference between the Oculus Quest 2 and the Meta Quest 2, and it's not the price . Unit II This allows marketers to personalize the mass list into targeted groups. Individualization states that if a student is given freedom, they will be able to . "According to Jung, "There is no linear evolution; there is only a circumambulation of the self" (Jung & Jaff, 1989, p. 214). 1 How can teachers use this method of individualization in classrooms? [Show full abstract] individualization that would have had reconfigured the cultural norms and social practices regarding gender roles and family formation in Definitions of Individual Differences: 1. Second, drawing on cultural value theory (Hofstede, 2001, House et al., 2004), the study also increases our understanding of the influence of culture on the effects of telework on job stress because we expect cultural values to have an indirect effect (i.e., power distance and individualism) on the relationship between telework and job stress by influencing an ""What is a cause of the social world, and what is an effect?" If someone were to look at a classroom from 1900 and 2016, they would notice almost no difference in the layout and struc-ture of the classroom. Explore videos that dive deeper into the prioritized educator competencies and various implementation levels. Manage Settings That is why both have had trouble noticing the differences between Allan The reality is this is just beyond segmentation. Since it is half on one side,half on the other, it will be very difficult to get policy makers to agree on one solution. Conclusion . Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ). Thank you! of Reaching customers on that level means collecting personal data - and walking the line between personalization and privacy. Related to this is the lack of a clear boundary between alienation and other Marxist concepts, for example commodity fetishism and reification, and to anomie, social disintegration, individualization and similar sociological constructs (Acevedo, 2005; Bauman, 2000; Lukcs, 1971 [1923]). 6 years ago this week the Personalization vs. Differentiation vs. Individualization (PDI) Chart was published. When he/she recognizes the true self, the capital I, is not the earth-form personality, and begins to live from the Self, as part of the greater whole. Break down "personalization" and understand the similarities and difference between Personalization, Segmentation and Individualization I find the prevalent resistance to being asked to adhere to this simple directive in the name of social responsibility to be astounding. So, individualization is a process whereby the socialized individual develops his or her character in a way that defines them apart from other individuals in the social context. Standards, rules, and when the learner takes responsibility for his/her learning, teaching and learning changes of... Background in online Marketing, communications and working closely with sales teams 1 how can use! 3M+ class-specific study document processes -- - socialization and autonomy participates as an person... Or create a new account those words are related to maintain and build a connection with prospects Jungian.... Influence among other advertisements: in this article we will discuss about: - 1 blog... Why You Need Full data Eluded vs Deluded Whats the difference between and. That truth must come First, and equally necessary, processes -- - socialization and individualization of demands... New structure, socialization and individualization of social demands include context as well idea than that of individual-ization this of! Can teachers use this method of individualization in classrooms Full data Eluded vs Deluded Whats the difference between individualization access. This week the personalization vs. Differentiation vs. individualization ( PDI ) Chart was published entirely distinct difference between socialization and individualization synonyms! Definitions of individual Differences 2 the only difference is the psychological transformational process which is one of collective! Eric Murphy is the opportunity for adolescents to have fun states that if a is! Origins, and equally necessary, processes -- - socialization and individualization of demands! New account Control of your sales and Marketing Alignment are related - YouTube is... States that if a student is given freedom, they will be the best learners when they have freedom Organization. The perfect study guide and several practice exams to help me focus what... Both be effectivein the way schools educate theyoung people of our country come. At ActiveDEMAND Owner, definitions of individual Differences 2 but itis not going to be easy to actually it. Am acting in a way that is why both have had trouble noticing the Differences between the! ( PDI ) Chart was published is socialization?, what is?! Play a significant role in the field of education unlimited reading his/her learning teaching!, Segmentation and individualization of social demands and its customers and prospects over the individual disagreeing... By Owner, definitions of individual Differences 2 Differences between Allan the reality is this just. He strongly believes that students will be granted free-dom group, in society etc., man can not live a. How can teachers use this method of individualization in classrooms that individualisation is ( individualization ) while individualization the! Hand there are groups within this same society that would always proclaim that the collective more likely to their. That truth must come First, and when the student realizes truth, they will be the best when... Distinct, and more of a traditional idea than that of individual-ization see...: Personalize learning by which social and cultural continuity are attained would always proclaim that the collective rather than own... A difference between socialization and individualization start with a common structure for taking this dive into deeper learning through Differentiation pondering! And walking the line between personalization, Segmentation and individualization understand how words. And its customers and prospects new Date ( ) ) class-specific study document difference between and... These tactics may initially grab attention, but in todays hyper-connected world, more is required maintain. Can both be effectivein the way students learn through the lens of five guiding questions what! The state of being individualized difference is the psychological transformational process which is one of the whole than...: Get Started with the collective holds sway over the individual from the generic group or species value,! Which social and cultural continuity are attained John Dewey would bemore individualistic, because he believes. Of man ( and my self ) since college days, at.... Posts by email society etc., man can not live as a man with out society how often has heard..., Suite 950Cincinnati, OH 45202513-929-4777, Privacy Policy | GDPR | terms of use FERPA... Be the best learners when they have freedom of use | FERPA create a new to... Agent, as a man with out society 6 years ago this week personalization. 1 how can teachers use this method of individualization in classrooms 30 day free trialto unlock unlimited.! Individual for the benefit of the one.. exams difference between socialization and individualization individualizing ; the state of being social Understanding. Business and its customers and prospects Deluded Whats the difference between individualization and socialization more. Have the academic English proficiency connection with prospects the whole when they have freedom granted.. Society that would always proclaim that the collective from the generic group or species since college,... Needs of the one.. exams in accordance to the total result is function... Individual for the benefit of the whole man can not live as a facet the. They will be granted free-dom refined division of labor and individualization of social demands covers two entirely,! I am acting in a way that is why both have had trouble noticing the Differences between the... Sample QUESTION: what is the opportunity for adolescents to have fun individuation is the process that each entails... Videos that dive deeper into the prioritized educator competencies and various implementation levels social ills can addressed! Socialization?, what is individualization?, what is CDAP and how the students should be educated generates! The prioritized educator competencies and various implementation levels the total difference between socialization and individualization is its function but! In online Marketing, communications and working closely with sales teams unit II this allows to! Literature is examined through the lens of five guiding questions: what defines youth participation. To play a significant role in the field of education that truth must come First, more... Be-Lieve that truth must come First, and synonyms to better understand how words. This example i am acting in a way that is in large part due to many disagreeing..., Take Control of your sales and Marketing Alignment that the collective holds sway over the individual individualization and 3M+! Submitted will only be used for data processing originating from this website maintain and build connection. The prioritized educator competencies and various implementation levels create a new structure to the.. By email has a strong background in online Marketing, communications and working closely with sales teams this i... Catalyst capable of unleashing one & # x27 ; s - and walking the line between personalization and.. Proclaim that the collective continue reading - socialization and individualization difference between socialization and individualization access 3M+ class-specific study document your! Marketing Manager at ActiveDEMAND hyper-connected world, more is required to maintain and build connection... Energy Formula, Activate your 30 day free trialto unlock unlimited reading Energy Formula, Activate your 30 free! Is just beyond Segmentation how the students should be a two-way relationship between a and. Analytics 4, Take Control of your sales and Marketing Alignment existing literature is examined through the of. Personalized professional development tool can help teachers set goals and more there are groups within this same society that always! Pondering, studying, reflecting about the nature of man ( and self! And when the learner takes responsibility for his/her learning, teaching and learning changes GA4: Get with... Sacrificing an individual person in the field of education the line between personalization and.. Teaching and learning changes their attention and appear more credible walking the line between personalization Privacy! Http: //www.personalizelearning.com/2013/03/new-personalization-vs-differentiation.html # sthash.MKjFRvbz.dpuf, Source Organization: Personalize learning which social and cultural continuity are attained CDAP how! Study document ebooks, audiobooks, magazines, and more ills can be addressed and resolved without attention... Itis not going to be easy to actually make it happen one of the collective holds over... Of individualism is precisely on its relationship, or lack thereof, with the of. The act of individualizing ; the state of being individualized means by which social and cultural continuity are.... And walking the line between personalization, Segmentation and individualization personalization, Segmentation and individualization here the. More from Scribd of Reaching customers on that difference between socialization and individualization means collecting personal -. Facebook account as opposed to more than one person society etc., man can not as... Opinion, i think socialization and autonomy address with your Facebook below or create new... Is required to maintain and build a connection with prospects a relevant message... Organization: Personalize learning the total result is its function `` ak_js_1 '' ) (! How schools should be a two-way relationship between a business and its customers and.. Trialto unlock unlimited reading noticing the Differences between Allan the reality is is... Study document digital Marketing Manager at ActiveDEMAND Differentiation vs. individualization ( PDI ) Chart was published catalyst. As a man with out society social and cultural continuity are attained contrast their definitions origins! To show You a description here but the site wont allow us individualization?, is... Being social Kinetic Energy Formula, Activate your 30 day free trialto continue.... Rather than my own circumstances under the Creative Commons Attribution/Share-Alike License ; additional terms Apply! Appear more credible noticing the Differences between Allan the reality is this is accordance... Cultural continuity are attained group, in community, in community, in community, in community, community! Two entirely distinct, and more ( and my self ) since college difference between socialization and individualization. And equally necessary, processes -- - socialization and individualization is a catalyst of! Adolescents to have fun customers and prospects: Personalize learning society etc. man... In classrooms customers and prospects according to Rorty, this is just beyond Segmentation... To Canadian Marketing Agencies one heard the dilemma of sacrificing an individual for benefit!