It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. Read about our approach to external linking. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. everyone stream Carly Rae Jepsens Dedicated album - jaden . This case is being fought not only in the court system but also in the court of public opinion. ", 24/7 coverage of breaking news and live events. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Read up on the three hair loss products backed up by science to help regrow hair. Olaplex sells several products, including moisture masks and shampoo. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. In many ways, this Olaplex suit feels a bit like . You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. 2 min read. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. An advertisement for Olaplex hair products. Top Class Actions posted an article about Olaplex in April 2022. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Olaplex covers a wide variety of different hair products that help your hair grow. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. 3 Hair Perfector. According to the Olaplex class action lawsuit, the Olaplex No. David Williams/Bloomberg via Getty Images If you want more information on how to start a class action lawsuit, head on over to this page. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. Olaplex has offered refunds for up to 12 months of purchases, according to customers. Top Class Actions posted an article about Olaplex in April . She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . To the contrary, many believed their situation would have been worse but for the Products.. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. The reviews found elsewhere confirm this. It is a sign that they pored time and money into making their products. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. We don't know if they changed anything else in their hair routines that could have caused such issues. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . However, the lawsuit against Olaplex Holdings alleges the . The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. Do you work at Olaplex or have information to share? My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Class-action lawsuits have been filed in different states against Unilever for these products. From the reviews, this is mainly the Olaplex No. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. 15 February 2023. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Read about our approach to external linking. 9 products. Before commenting, please review our comment policy. That has happened to other people, so if you're using it, just be careful.'. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Olaplex products are safe and effective, as millions . Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. as well as other partner offers and accept our. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Consult with your doctor before making any changes to your daily routines or diet. Company faces lawsuit alleging its products cause hair loss. The chemical in question is butylphenyl methylpropional (lilial). You have entered an incorrect email address! If you are considering using Olaplex products, I strongly recommend you join that Facebook group. New cases and investigations, settlement deadlines, and news straight to your inbox. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. Jue Wong posted a . King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Daniela Sirtori-Cortina. 9. When you buy through links on our site, we may earn a commission. It is free of many common irritants and undesirable ingredients. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. Olaplex has a history of digging in and fighting legal battles. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". No-Cap8698 3 days ago. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. For those wanting to learn how to remedy their hair and scalp. Another person wrote: 'Please, please do your research before using this product. A lawyer for Olaplex declined to comment on the status of the suit. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Valid complaints deserve to be investigated to get to the bottom of any potential issues. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Lastly, it protects your hair from further breakage. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Olaplex CEO JuE Wong addressed . However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. The Olaplex Hair Loss Lawsuit . Moreover, it helps hair color last longer. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". ', The comments below have not been moderated. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. 0 to No. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. They just are kind of vouching for themselves rather than sounding concerned.". Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". An example of data being processed may be a unique identifier stored in a cookie. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Top Class Actions is a legal site that handles public lawsuits. "Do your research," Amy Davis, co-counsel for the plaintiffs. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. What Could Elon Musk Possibly Be Thinking? "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. A review on No. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. Collectively, the plaintiffs are seeking more than $75,000 in damages. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Access your favorite topics in a personalized feed while you're on the go. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. This ingredient was made to repair hair strands on a molecular level. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. The brand perhaps most . She said she also experienced redness and swelling around her face and hairline. I started to feel the wind and air on my scalp in places that I've never felt it.". The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. Having a patented ingredient unique to their product is a good thing. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. "We have full confidence and believe in the safety and efficacy of our products," the company continued. Lilial was previously used in small amounts as a fragrance in Olaplexs No. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Slectionnez Grer les paramtres pour grer vos prfrences. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Be sure to let me know! Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. 09:13 EST 16 Feb 2023 I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Olaplex products are safe and effective, as millions of our customers can happily attest. Olaplex is a company that sells a variety of hair products. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. 'Olaplex CAN cause your hair to fall out. 1. Therefore, it can help you fight hair loss while also promoting healthy hair growth. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Even worse, some people also have fertility problems that are linked to the Olaplex products. You only need a very small amount of each therefore lasts for ages. We are no longer accepting comments on this article. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. This is why I dont recommend Olaplex products. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. ; bald spots & quot ; and other conditions ; test records on its website album - jaden may a. Felt it. `` are considering using Olaplex shampoo and conditioner for about 6 months now and love.. 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